Our Story

Welcome to Drift Boutique, a dream woven into the fabric of Pismo Beach, California by our visionary founder, Shelly St. Peter. Born from a love for the laid-back lifestyle and the untamed beauty of the California coast, Drift Boutique offers an oasis of chic, bohemian style in the heart of beach culture.

Shelly, a Pismo Beach native, always had an eye for fashion and a heart for the environment. Inspired by the natural elegance of the seaside and the vibrant spirit of the people, she launched Drift Boutique to capture the essence of coastal living. Each piece in our collection is selected with care, emphasizing sustainable materials and timeless designs that echo the rhythm of the waves and the serenity of the sand.

Our boutique is more than just a store; it's a reflection of Shelly’s commitment to celebrating individuality and promoting a lifestyle of freedom and grace. Drift Boutique is not just a place to shop—it's a destination where fashion meets the relaxed charm of California's beloved Pismo Beach.

Join us at Drift Boutique, where every item tells a story of adventure, style, and the endless possibilities of the shore.